CV
A driven and ambitious communications consultant with experience in international motorsport and communications
Professional Experience
Samuel Walker Communications, 2020-present
Communications specialist, copywriter, press officer, social media manager
With the onset of the Covid pandemic I embraced involuntary redundancy and began freelancing, delivering
the same excellent standard of communications I have become expert in. Across a range of services utilising
my varied comms skills I have had the chance to work with diverse clients across industries from motorsport
to technology and education.
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Most recently I was interim Head of Communications for the RICH Energy OMG Racing British Superbike
team, where I grew their social media following two-fold over previous seasons, secured media coverage and
ensured that KPIs were met. I excelled in event management and engaging interactions online and in-person
with a very wide and passionate audience.
Sol & Matheson Communications, 2019 - 2020
Racing Content Manager
Content Manager & Copywriter
Sol & Matheson Communications are a Netherlands public relations agency, providing reputation management, campaign design and execution, media production and creative communications to a range of clients. My role focuses on marketing/social media support for Yamaha Motor Europe (encompassing Yamaha Racing), Öhlins, TomTom, Beyond Meat and other brands.
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Managing Yamaha Racing content on yamaharacing.com, including news articles, mailings and photo galleries for Yamaha presence in MotoGP, SBK, EWC, bLU cRU, YXZ1000R series
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Social media posts and content management for Yamaha in MotoGP, EWC, bLU cRU and YXZ1000R series, including in-depth monthly analysis of all social channels
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Press Officer duties such as media liaison and coordination for Yamaha-branded racing events
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Press releases, mailings, feature articles, budgeting/quotes, video/media production (interviews, highlight reels, promotional teasers) for diverse clients to grow exposure and engagement
Milwaukee Aprilia/Milwaukee BMW - Shaun Muir Racing, 2015 - 2019
Press Officer & Team Coordinator
Shaun Muir Racing (SMR) is a British motorcycle racing team. They won the British Superbike Championship in 2011 as Swan Yamaha and in 2015 as Milwaukee Yamaha, and in 2016 began competing in the World Superbike Championship as Milwaukee BMW. In 2017 they became Milwaukee Aprilia, and also competed in British Superbikes in 2018 as Gulf BMW.
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Coordinating internal and external team communications, media schedules, rider communications and producing and distributing press releases
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Management of team social media channels and websites, designed and maintained by myself,reports of digital performance statistics
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Preparing and distributing photo briefs and other digital media
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Arranging and hosting fan engagement activities such as signings, hosting and garage tours
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Partner and sponsor liaison and social activations including event management and onlinecampaigns
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Research and booking of team/rider flights, accommodation and transport for all races, testsand partner events
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Budgeting and costings of all team travel movements. Production and distribution of teamtravel itineraries
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Processing of staff visas, personal data and expenses
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Logistics, ferry bookings and documentation for team truck drivers
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Shipment logistics for spare parts and equipment
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World Superbike events and Isle of Man TT races:
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Co-managing WorldSBK and TT hospitality front of house, VIP accreditation, brochure production, unit set up and staff management
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• Delivering WorldSBK rider presentations, conducting live interviews with riders and team personnel for VIPs
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Managing VIP travel budgets and bookings, accommodation and itineraries
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Building crew member and set up of WorldSBK and TT hospitality units
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Serving as point of information for guest enquiries and producing guest itineraries for guests
Venuemasters (October 2015 - November 2015)
Interim Customer Service Adminstrator
B Braun Medical Ltd (September 2014 - September 2015)
Buyer
West Yorkshire NHS Trust (July 2013 - September 2013)
Communications Officer - Internship as part of Master's degree
Education
University of Sheffield, 2010 - 2014
MA (Merit) English Language Studies
BA (Hons) English Language and Literature
NEW College Pontefract, 2007-2009
3 A-Levels: English Language, English Literature, Law
Interests and Hobbies
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Holder of MSA National ‘B’ race licence
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Beginner level written and spoken Spanish
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Keen portrait artist and creative writer
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Photography
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Advocate of animal welfare
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Teaching English as a Foreign Language (TEFL)